Last update: 2nd March 2020
2. The information we collect about you and how we use it
You may be asked to give us personal details when purchasing, registering or subscribing to a Gatwick Airport service or product, taking part in customer research and surveys, service or product trials, entering competitions or providing feedback on various issues relating to GAL. If you give us your personal details we will inform you of the uses we make of that information at the time we collect it from you.
If you are giving us your personal details in the course of purchasing, registering or subscribing for a service, then we will of course use it in order to provide you with that service. We will use your information to communicate with you and to personalise our service. We may contact you by post, email, or telephone (including mobile SMS).
We may use your information to send you offers and news about our airport services or products or those of other carefully selected companies which we think may be of interest to you. Your confirmation emails (which may include details of bookings, airport services, product registration or subscription made through our Websites) may also include marketing material which we think may be of interest to you. We do our best to tailor this information so that it will be useful to you, but if at any time you no longer wish to receive it, you can opt out by following the instructions that we will give you with each communication.
Your data may be used for the following purposes: accounting, billing and audit, credit or other payment card verification and screening, immigration and customs control, safety and security, administrative and legal purposes, statistical and marketing analysis with a view to improving our products and services, the Websites and the user experience, systems testing, maintenance and development, customer research and surveys, customer relations and to help us in future dealings with you. If we use your information for the purposes of statistical or marketing analysis, your information will be made anonymous so you cannot be personally identified from it.
We may disclose your personal information to others where we are required or permitted to do so by law, or if you send us any material that is unlawful, offensive, abusive, threatening, defamatory, obscene, discriminatory or infringes the rights of anyone else, in order to prevent you from continuing to do so. If you are under 16 you must obtain consent from a parent or guardian before providing us with any personal information.
All personal information is held in a secure environment. All personal data that GAL collects is used in accordance with the Data Protection Act 1998.
GAL may use third party processors to handle personal data collected, these processors may be located in the UK or abroad. When using processors, we ensure that appropriate contractual safeguards, as dictated by the Data Protection Act 1998, are put in place.
Gatwick Airport shares information with third parties, such as Google, for the purpose of making advertising and information that you see more relevant. To do so, Gatwick Airport will provide email addresses as a hash value (meaning that nobody except the third party can decode this information) and when you’re signed into specific accounts, such as Gmail or YouTube, Gatwick Airport will be able to deliver relevant messaging to you. Users can control the ads they see by opting out of personalised ads through relevant account settings, such as Google Ads Settings.
Gatwick Airport Limited collects information about your use of the Websites from cookies.
When you enter the Websites your computer will automatically be issued with a cookie. A cookie is a small text file that identifies your computer to our server. Cookies in themselves do not identify the individual user, just the computer used. If you do not know what cookies are or how to control them, we recommend you visit https://www.aboutcookies.org for detailed guidance.
GAL cookies record those areas of the Websites that have been visited by your computer, for how long and what activity was undertaken on the Website. We do this so as to understand which are the most popular parts of the Websites, and also to improve your experience. For example, cookies that we use ensure that some promotional items, such as pop-ups and overlays, do not appear too many times on the same visit to the Website.
In addition, we would also like to make you aware that, although external to GAL, third party cookies are served on the Websites and can be used to track internet activity after a user has left the Website. Third party cookies usually have a long lifetime as they are ‘harvested’ and ‘refreshed’ whenever a user visits a page where the same or a similar cookie is being used.
You are not obliged to accept cookies. You have the opportunity to set your computer either to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that your experience of using the Websites may be impaired as we will be unable to personalise aspects of your use of the Websites.
We use a session cookies to remember your log-in for you and what you’ve put in the shopping basket. These we deem strictly necessary to the working of the website. If these are disabled then various functionalities on the site will be broken. More information on session cookies and what they are used for at https://www.allaboutcookies.org/cookies/session-cookies-used-for.html
Persistent Cookies for Site Analytics and Performance
DoubleClick (Google) – this cookie is specific to the display advertising on Gatwick’s website. User data is anonymous. You can find out more generally about Google and its policies and principles as regards advertising at https://www.google.com/policies/privacy/
Google Analytics – we use this to understand how the site is being used in order to improve the user experience. User data is all anonymous. The Google Analytics features that we have implemented are based on Display Advertising (e.g. Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration or Google Analytics Demographics and Interest Reporting). Visitors can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads Settings.
You can find out more about Google Analytics and how we use it at https://marketingplatform.google.com/intl/en_uk/about/analytics/
Affiliate Window – this allows us to track affiliate advertisers and purchases. You can find out more about Affiliate Window on their site at https://www.awin.com/gb
AddThis - the service that runs some of our social sharing buttons. You can find out more about AddThis on their site at https://www.addthis.com/
Google Adwords – This cookie can save people's settings on certain websites and can sometimes be used to track how visitors get to and interact with websites. This can be used for remarketing purposes or to track progress to completion of a booking. You can view Google’s privacy statement here.
Silver Bullet - is an intent based marketing platform that allows Gatwick to show only relevant online advertising content to prospective customers. To help make more informed decisions about what advertising is relevant and useful to you, Silver Bullet collect information via cookies placed on the website. More information can be found at https://www.wearesilverbullet.com/
Rakuten Attribution – Rakuten Marketing LLC dba Rakuten Advertising is an online business-to-business performance marketing company that provides services to a network of publishers and advertising brands. Those services include personalised advertising, fraud detection, facilitation of advertising-related transactions between network participants and other online advertising tools and technologies (“Services”). For more information, please click here: https://rakutenadvertising.com/legal-notices/services-privacy-policy/#collection-of-information/
Qubit – this service allows us to enhance your online experience. For further detail please visit https://www.qubit.com/
VeInteractive – this is used to improve user experience and collect information when you don’t complete your shopping cart. This allows us to ensure that you have all of the information that you need. For more details please visit https://www.ve.com/
SessionCam – this service is used to identify a unique user and a unique user session, allowing us to improve the experience that you have online. For more information please visit https://sessioncam.com/privacy-policy-cookies/
Typekit by Adobe - to provide the Typekit service, Adobe may collect information about the fonts being served to you. The information is used to allow you to view the website as it should be seen. For more information visit https://www.adobe.com/uk/privacy/typekit.html
Our own ad serving and management cookies
We may occasionally sell space on our website to advertisers. As part of this, we use several services to help us and advertisers understand what adverts you might be interested in. These cookies hold information about the computer - they don't hold personal information about you (ie it's not linked to you as an individual). But they might hold a record of what other websites you've looked at - so we could show you a car advert if you've previously visited a motoring website.
These are the services we use and how you can control those cookies. Please note that turning off advertising cookies won't mean that you are not served any advertising merely that it will not be tailored to your interests.